Apple’s Mac App Store promises to bring the ease of use of the iPhone, iPad and iPod Touch App Store to the desktop. For 4D developers, this spells opportunity. Imagine your app, available for download by every single Mac OS user, all over the world. Your potential audience is enormous.

Your apps on Apple's Mac App Store:
A new way to sell your 4D solutions.

The Mac App Store is offering users an easy way to find, purchase, download and install desktop applications. This means, of course, that Mac versions of your applications can easily be found, purchased, downloaded and installed.

4D not only wants to provide you with the best development tools in the world, but also the means to deploy your solutions. So we want to help you take advantage of the opportunity to get your 4D-created applications into the Mac App Store, which may also turn out to be the most economic way to distribute your 4D applications yet.

First of all, you can take advantage of 4D Developer Professional (or join the 4D Partner program as a Silver or Gold member) and be able to distribute an unlimited number of copies of your app without any additional deployment license costs.

Furthermore, Apple promises that by selling your 4D app through the Mac App Store, you get to keep 70% of the sales of the price you set (no charge for free apps), an integrated payment system, and no credit card, hosting or marketing fees. Your sales and marketing are practically taken care of on the Mac side.

Getting a 4D app ready for the App Store only
takes a few steps beyond the "Build
Application..." menu option.

Additionally, you can instantly expand your presence in the marketplace, and any buzz and positive exposure for your Mac apps will turn into sales for your Windows version (via other channels, like your own web site). You can even leverage the Mac App Store to distribute free or light versions of your full applications, or even standalone versions of your client/server apps – both of which can translate into sales of your full product line.

While it’s up to you to enroll in Apple’s Mac Developer Program yourself and ensure that your app is compliant with the guidelines for store acceptance, 4D will provide you with our own specific guidance for preparing an app for submission so you can start selling your apps as soon as possible.

We’re truly excited about this opportunity. After all, each success for a 4D developer is also a success for 4D. 

And once your app does appear in the Mac App Store, please info4d [dot] com (let us know) about your experience. We’ll be sure to add it to our list of available 4D apps and do our best to promote it.