Marketing is distinct from sales. Marketing is all about creating awareness about you and your business and creating demand for your product and services. It is a more long-term strategy; selling is more immediate and tactical. Selling occurs when you are connected (in some format) to a potential customer and they are considering purchasing from you.
The perfect brochure, the coolest looking business cards or the eloquently worded biography are great marketing tools; they will, however, not get the business on their own. They are only tools. YOU will get the business. And you can.
Here's how to get started marketing your services.
Make sure you also read "Selling Yourself" and "Selling 4D" in the "Getting the Business" section.
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