FIELD MARKETING MANAGER

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Founded in 1984, 4D was the first graphical relational database management system (RDBMS) on the market. During our 35-year history of innovation, the 4D software line has expanded to include a client/server architecture, web server and options for deploying on mobile devices. 4D is a powerful development environment for rapidly building business applications for MacOS, Windows, web and mobile platforms.

 

4D’s mission is straightforward: to simplify and speed up business application development and deployment. Applications built on the 4D platform power software and services from SMB to large enterprises

 

4D is a global organization with five major subsidiaries. Our lean marketing team and resources are distributed between the subsidiaries giving each member the opportunity to make large contributions. 4D’s US marketing team is looking for an experienced hands-on Field Marketing Manager who enjoys contributing to all aspects of marketing campaigns. The position requires excellent skills in copywriting and a keen understanding of messaging. In collaboration with headquarters, you will have the opportunity to shape the message of a global software company in its largest market and beyond. You will be responsible for lead generating campaigns, sales campaigns, company events, digital marketing and channel marketing. Your skills will contribute not only to the future growth of 4D but also to the growth of thousands of 4D Partners.

 

Primary Responsibilities:

  • Work with global marketing organization to implement programs locally and to introduce new marketing activities to the rest of the worldwide sales and marketing organizations
  • Work closely with marketing, sales and technical teams to create and provide promotional messaging
  • Plan, develop and execute marketing and sales programs
  • Identify relevant partnerships to leverage the awareness of the 4D brand and create additional business opportunities
  • Develop marketing campaigns and programs to drive additional sales to the customer base including 4D Partners, professional services, developers and new prospects
  • Creative copywriting skills for communicating technical content to address the needs of various audiences
  • A good understanding of how to address the business needs of vertical markets
  • Develop and write content for promotional materials, emails, landing pages, web content, social media, advertising and various other communications as needed
  • Maintain or update existing product marketing content
  • Track the performance of marketing campaigns
  • Plan, coordinate and overall management of annual developer conferences
  • Create and manage marketing budgets
  • Ability to learn and understand the 4D product line
  • Able to engage in technical dialog and understand the needs of 4D Partners

 

Qualifications:

  • BS/MS in CS, MIS or Marketing; BS/BA in Business Marketing Program or MBA
  • 5+ years marketing experience in the software industry
  • Previous experience working for a software publisher is a plus
  • Excellent oral and written communication and presentation skills
  • Ability to write in different styles for different media and audiences
  • Prior success in Partner and Field Marketing roles in the B2B high tech software market
  • Proficiency in standard productivity tools such as Excel, PowerPoint, Word, Keynote and project management software
  • Experience with basic HTML editing, CRM applications and marketing automation tools
  • Highly organized and able to effectively track projects from start to finish on time
  • Strong collaboration skills – the ability to patiently and effectively persuade others
  • Strong interpersonal skills and ability to work collaboratively with other departments
  • High energy, self-directed and a team player
  • A passion for learning
  • An understanding of fundamental database concepts

 

Some travel required

Must be able to provide portfolio of work

 

4D is located in the heart of Downtown San Jose, California. The vibrant location is near several parks and museums. The area also offers an excellent variety of eateries, including San Pedro Square.

 

We offer a competitive salary, a convenient San Jose location, and a benefits package that includes paid time off, medical, dental and vision plans, life, disability coverage, gym membership and a 401K plan + company match.

 

We cannot wait to have you join our team!

 

For consideration, please submit your cover letter and resume to: staffing@4d.com